How a gym or yoga studio gets a website that fills classes
Almost everybody arriving at a studio website is nervous. They are wondering whether they will be the least fit person in the room, what to wear, and whether they can leave if they hate it. The site that answers that fills more classes than the one with the best photographs.
What people are actually looking for
The timetable, without hunting
The most requested thing on any studio site and often a downloadable PDF from last season. It belongs on the page, current, readable on a phone.
What it costs to just try it
Not the membership tiers — the price of walking in once. Someone deciding whether to try a class does not want to evaluate a pricing matrix first.
Whether beginners are welcome
The unspoken question behind every first visit. Say it explicitly, per class if the levels differ, and you remove the single biggest reason people never come.
What actually happens when they arrive
Where to change, whether mats are provided, how early to come, what to wear. Small practical facts that quietly decide whether a nervous person shows up.
Four ways to get there
All of these work. Which one suits you depends on your budget, your patience, and how often you will want to change things afterwards.
1. Your class booking system's site
Mindbody, Eversports and similar include a public page. Timetable and booking are always in sync, which is the hardest part to maintain by hand. The pages tend to be generic and hard to bend to your studio's character.
Best if: The timetable changes constantly and you cannot maintain it twice.
2. A designer, if the studio's look is the draw
Boutique studios often compete on atmosphere, and a designer can carry that across. Make sure the timetable stays editable by you — a schedule you have to email someone to change will be out of date within a month.
Best if: Atmosphere is your differentiator and you have the budget.
3. Build it yourself and embed the booking system
Usually the right balance: you control the words and the feel, while the timetable and payments stay in the booking tool that already works. The site's job is to persuade; the booking system's job is to book.
Best if: You want to sound like yourself without maintaining two timetables.
The prompt, if you go the AI route
The difference between a disappointing AI site and a good one is almost entirely the description you give it. This one is written for a studio: it says what to build, who is reading, and what to leave out. Fill in the brackets — the more specific you are, the less you will have to fix afterwards.
Copy this, fill in the brackets, paste it anywhere
Build a website for my [yoga studio / gym / pilates studio / climbing gym]. ABOUT US - Name: [studio name] - Where: [street, town] - What we are: [a small yoga studio with classes of no more than twelve / a 24-hour gym / a family-run climbing centre] - Who comes here: [complete beginners through to advanced / mostly over-forties / serious lifters] - Classes we run: [vinyasa, yin, beginners' course, prenatal, ...] - What a single class costs: [amount] - Booking: [we use Eversports — link goes here] WHAT I NEED ON THE PAGE 1. A hero saying what kind of studio we are and who it is for, with a button to book a first class. 2. A timetable section laid out as a clear weekly grid, readable on a phone, with the class, the time, the teacher and the level. 3. A class descriptions section: what each class is, how hard it is, and explicitly whether a beginner can walk into it. 4. A prominent "new here?" section covering what to wear, what to bring, whether mats are provided, how early to arrive, and where to change. 5. Prices: the cost of a single class first and largest, then passes and memberships underneath. 6. A teacher section with a photograph and two sentences each. 7. Address with a map, opening hours, and how to reach us by public transport or where to park. 8. A contact form for questions, plus a phone number. HOW IT SHOULD FEEL [Calm and uncluttered / energetic and bold]. Welcoming above all — someone who has never done this should feel invited rather than judged. Generous space, warm tones, large friendly type. IMPORTANT - Write for someone nervous about their first class. That is the reader who decides whether we grow. - The single-class price must be visible without opening a pricing page. - Say clearly which classes suit beginners. - No photographs of extremely fit models — leave marked placeholders for photos of our actual studio and members.
Works in any AI website builder. In relivo it is one click — we put it in the box for you.
Build it with relivoGather this first
Whichever route you take, having these ready is what separates an afternoon from a project that drags on for months.
- Your current timetable, with class, time, teacher and level
- The price of a single class, a pass and a membership
- A photograph and two sentences for each teacher
- Honest answers on what to wear, what to bring, and how early to arrive
- Your booking system link, if you use one
Three mistakes worth avoiding
A timetable as a PDF
It is unreadable on a phone, it goes stale invisibly, and it is the thing most visitors came for. Put it on the page as text.
Leading with membership tiers
Nobody commits to a year before their first class. Show what one visit costs, prominently, and let the memberships sit underneath.
Photographs only of very fit people
It confirms exactly the fear that stops people coming. Photographs of ordinary members in your actual room convert far better.
Questions that come up
Or paste that prompt and watch it happen
relivo turns it into a working website in about a minute — with your own domain, a contact form and hosting handled. Building is free; you only pay to put it online.