How a hair salon gets a website that fills the chair
Choosing where to have your hair cut is a trust decision made in about a minute, usually on a phone. The site that wins is the one that shows real work, states real prices, and makes booking take one tap.
What people are actually looking for
What the work actually looks like
Photographs of cuts you have done are the whole argument. Not models, not the salon interior — hair you cut, on people who walked in.
What it costs
The single most common reason someone leaves a salon site is that prices are not on it. "Prices on request" reads as expensive, and it sends people to a competitor who was simply willing to say a number.
How to book, in one tap
A phone number that dials on tap, a booking link, or a form. Not an email address that opens a mail app someone has not set up.
Who is going to cut their hair
People book a person, not a building. A photograph and two sentences per stylist do more than a paragraph about the salon's philosophy.
Four ways to get there
All of these work. Which one suits you depends on your budget, your patience, and how often you will want to change things afterwards.
1. Use your booking system's built-in site
Most salon booking systems offer a basic page. It is the fastest route and booking works perfectly, because it is the same product. The pages tend to look like everybody else's, and you have little control over how it reads.
Best if: Booking is the only thing that matters and you want it done today.
2. Hire a designer
If your salon's look is its selling point, a designer can carry that onto the screen in a way a template cannot. Ask specifically how you will change prices afterwards, because prices change and you should not be paying for that.
Best if: You compete on style and the website is part of the brand.
3. A template builder
Squarespace in particular has salon templates that look right straight away. You fill in the gaps yourself. The work is the writing and the photographs — the design is the part that comes for free.
Best if: You have good photos already and enjoy arranging things.
4. Describe it to an AI builder
You describe the salon and get a complete site back, price list and all, then correct what is wrong. It handles the writing, which is the part that stops most salons. Use the prompt below — a vague description gets a vague site.
Best if: You want it online this week without learning a design tool.
The prompt, if you go the AI route
The difference between a disappointing AI site and a good one is almost entirely the description you give it. This one is written for a salon: it says what to build, who is reading, and what to leave out. Fill in the brackets — the more specific you are, the less you will have to fix afterwards.
Copy this, fill in the brackets, paste it anywhere
Build a website for my hair salon. ABOUT US - Name: [salon name] - Where: [street, town] - Style: [classic and calm / bold and modern / barbershop / colour specialists] - What we are known for: [balayage / curly hair / men's cuts / being genuinely good with children] WHAT I NEED ON THE PAGE 1. A hero with the salon name, one line on what we do best, and a booking button that stays reachable as you scroll. 2. A price list as a clear table: [women's cut, men's cut, colour, highlights, treatment], each with a price and roughly how long it takes. Make it easy for me to edit. 3. A gallery laid out for eight photographs of our own work — clear placeholders, I will add the images. 4. A team section: a photo, a name and two sentences for each stylist, including what they specialise in. 5. Opening hours, address with a map, and a phone number that dials when tapped on a phone. 6. A contact form for enquiries: name, phone, email, what they want, and preferred days. 7. A short section on what to expect for a first visit — it settles nerves and reduces no-shows. HOW IT SHOULD FEEL [Calm and understated / bold and confident]. Let the photographs carry it: generous space, restrained colour, nothing that competes with the images. IMPORTANT - Nearly everyone arrives on a phone. Booking and the phone number must be reachable without scrolling. - Show real prices. Never write "prices on request". - Photographs of our own clients, not stock models — leave marked placeholders. - Keep the text short and warm. This is a trust decision, not a research project.
Works in any AI website builder. In relivo it is one click — we put it in the box for you.
Build it with relivoGather this first
Whichever route you take, having these ready is what separates an afternoon from a project that drags on for months.
- Eight to twelve photographs of your own work, shot in the salon's own light
- Your full price list, with how long each service takes
- A photograph and two sentences for each stylist
- Your booking link, if you already use a booking system
- Opening hours and the phone number people should actually ring
Three mistakes worth avoiding
Leaving prices off
It reads as expensive and it costs you the visitor who was ready to book. If prices genuinely vary, give a range and say what moves it.
Photographs of models instead of clients
A stock image of perfect hair proves nothing about you. A real client, photographed in your salon, is the entire argument for booking.
Burying the booking button
It should be visible the moment the page loads and reachable at every scroll position. Everything else on the page exists to get someone to press it.
Questions that come up
Or paste that prompt and watch it happen
relivo turns it into a working website in about a minute — with your own domain, a contact form and hosting handled. Building is free; you only pay to put it online.