How a physiotherapy or health practice gets a website
Someone looking up a practice is usually in pain or worried, and they are deciding whether to trust you with it. A practice website is not a brochure — it answers whether you treat their problem, whether you can see them soon, and what will happen when they arrive.
What people are actually looking for
Whether you treat what they have
Name the conditions plainly: back pain, sports injuries, post-operative rehabilitation, vertigo. Somebody searching for their own symptom needs to see that word on your page.
How soon they can be seen
Waiting time is often the deciding factor, and almost no practice states it. Even "usually within a week" is more useful than silence, and it will win you patients from practices that said nothing.
What the first appointment involves
How long it lasts, what to bring, what to wear, whether they need a referral. This settles nerves and it measurably reduces people who book and do not turn up.
Who will treat them, and their qualifications
Names, photographs, qualifications and areas of focus. Health is the one field where credentials are read carefully rather than skimmed.
Four ways to get there
All of these work. Which one suits you depends on your budget, your patience, and how often you will want to change things afterwards.
1. A specialist medical web agency
They know the regulatory ground and often integrate with practice management software. That expertise is real and worth paying for if your setup is complex. Verify who owns the site and what leaving costs, because lock-in is common in this niche.
Best if: A larger practice with software integration and compliance needs.
2. Your practice management system's site
Booking works flawlessly because it is the same product. The pages are usually rigid and look like every other practice on the same system, which matters more than it sounds when a patient is comparing three of you.
Best if: Online booking is the priority and the rest can be plain.
3. Build it yourself, with a template or an AI builder
Practical for a single practice or a small partnership. You keep control of the wording, which matters because you are the one accountable for the claims on it. Link to your existing booking system rather than rebuilding it.
Best if: A small practice that wants to say things in its own words.
The prompt, if you go the AI route
The difference between a disappointing AI site and a good one is almost entirely the description you give it. This one is written for a practice: it says what to build, who is reading, and what to leave out. Fill in the brackets — the more specific you are, the less you will have to fix afterwards.
Copy this, fill in the brackets, paste it anywhere
Build a website for my [physiotherapy / osteopathy / podiatry / psychology] practice. ABOUT THE PRACTICE - Name: [practice name] - Where: [street, town], and note whether there is parking and step-free access - Practitioners: [names, qualifications, what each focuses on] - What we treat: [back and neck pain, sports injuries, post-operative rehabilitation, ...] - Typical waiting time: [usually within a week] - Referral needed: [no, you can book directly / yes, from a GP] - Insurers we work with: [list them, or say we are private only] WHAT I NEED ON THE PAGE 1. A hero stating what we treat and where, with a booking button and a phone number. 2. A conditions section naming the problems we treat in the words a patient would use, not clinical terms alone. 3. A practitioner section: photograph, name, qualifications, and two sentences on their focus. 4. A clear "your first appointment" section: how long it takes, what to bring, what to wear, whether a referral is needed. 5. Practical details: address with a map, parking, accessibility, opening hours. 6. Fees, or at least the price of a first appointment and a follow-up, and which insurers we work with. 7. A contact form: name, phone, email, what the problem is, and preferred times. Say clearly that the form is not for urgent medical problems and give the number to call instead. HOW IT SHOULD FEEL Calm, clean and professional. Plenty of white space, soft colours, generous type. Reassuring, never clinical or cold. IMPORTANT - Make no claims about curing or guaranteeing outcomes. Describe what we treat, not what we promise. - Someone in pain is reading this. Short sentences, no marketing language. - Waiting time and how to book must be findable within seconds. - Do not invent qualifications, registrations or testimonials — leave clearly marked placeholders for me to fill in.
Works in any AI website builder. In relivo it is one click — we put it in the box for you.
Build it with relivoGather this first
Whichever route you take, having these ready is what separates an afternoon from a project that drags on for months.
- The exact qualifications and registration numbers of every practitioner
- The list of conditions you treat, in the words patients use
- Your fees for a first appointment and a follow-up, and the insurers you accept
- Your honest current waiting time
- Practical access details: parking, stairs, lift, public transport
Three mistakes worth avoiding
Promising outcomes
"We cure back pain" is both a professional risk and less persuasive than describing your method plainly. Patients discount promises; they read specifics.
Clinical language only
Somebody searching for "shoulder hurts when lifting" will not find a page that only says "subacromial impingement". Use both, the everyday phrase first.
Hiding the fees
Health is exactly where people most want to know the cost in advance and are most embarrassed to ask. Publishing it removes the awkward first phone call.
Questions that come up
Or paste that prompt and watch it happen
relivo turns it into a working website in about a minute — with your own domain, a contact form and hosting handled. Building is free; you only pay to put it online.